About Us

Welcome to Nazneen 💕 The name Nazneen means beautiful in Urdu and many other languages and it perfectly captures what this brand is all about, helping you feel beautiful in your own skin.

My journey with Korean skincare began out of curiosity. I’d always heard that Asia was far ahead of the West in skincare technology, but the sheer number of products left me feeling overwhelmed and unsure where to begin.

I realised there must be many people who feel the same way. That’s why I created Nazneen.

🌸 We take away the hassle of searching and second-guessing. Every product in our store is carefully selected after months of testing and reviewing. We work directly with manufacturers in Korea to bring you products that are genuinely effective.

I’ve chosen to avoid the viral hype items and instead focus on the skincare that local Koreans actually use and trust. Each product is one I’ve personally tested and still use myself ✨ They’re gentle, reliable and a wonderful way to begin your journey into Korean beauty.

I truly hope you love them as much as I do 💖 I’ll continue discovering and recommending only those products that I believe are worth your money. Keep checking back — we’ll be adding new finds regularly 🌿